Bret Shaw

Position title: Faculty, Life Science Communications; Environmental Communication Specialist, Division of Extension

Email: brshaw@wisc.edu

Research Summary
My research focuses on how to optimize outreach for a range of water-related topics such as protecting lakes, preventing/managing aquatic invasive species, communicating about emerging water contaminants and promoting sustainable agricultural practices that protect water quality.
Website

Research Topics: Social marketing; outreach; aquatic invasive species; aquatic plant management; promoting natural shorelines; communicating about PFAS contamination of drinking water; sustainable agricultural practices to protect water quality.