Lyn van Swol

Position title: Professor, Communication Arts

Email: vanswol@wisc.edu

Research Summary
Lyn (PhD in social psychology, University of Illinois at Urbana-Champaign) examines how to communicate advice effectively and factors that increase acceptance of information. Her research examines communication in environmental contexts like climate change, PFAS, and aquatic invasive species. She also examines how people react to advice from AI and innovation in group settings.
Website
Headshot of Lyn van Swol

Research Topics: Effective advice communication, social influence and persuasion, environmental communication, ground water, PFAS communication