Building Trust Around Water is the logo and theme for the 2023 Wisconsin Lakes and Rivers Conference. When tasked with creating the logo for this event, the goal was to create the idea of trust without it being something that is overdone. There are three iterations: black, white, and color. The variation is to ensure that it looks its best no matter what background it is used with. Through a lot of brainstorming, we decided that creating simplistic hands representative of all different people was the best way to go about conveying trust and responsibility. The hands mimic the movement of waves, always flowing and leaning into one another. Each hand has its own story as is evident in each hands’ unique attributes; it’s meant to convey that everyone from all demographics are part of keeping water clean and passing that knowledge on to the next person.